On 25 March we launch the final instalment of our three part white paper series. Innovating for Growth in Associations featuring four case studies, exploring how each have approached innovation as a discipline - scanning, learning, testing, and acting before change has been forced upon them.

World Federation of Ultrasound in Medicine and Biology share how they protected core revenue streams while selectively innovating to maintain stability. We learn how amalgamating peak bodies within the Australian business events sector to form the Australian Business Events Association has strengthened the industry voice. 

The Christian Venues Association took on the Insurance industry in response to an insurance market that was no longer fit for purpose. And we learn how CHOICE looked overseas to benchmark innovative thinking for its one-of- a-kind membership/ subscription model.

With the support of Northern Territory Business Events, the Events in Focus case study explores Innovation and Growth in Neuroscience Nursing set against the The 14th World Federation of Neuroscience Nurses (WFNN) Quadrennial Congress in Darwin, Northern Territory.

For more real world case studies exploring Revenue Generation and Risk Mitigation  download white papers volume 1 and 2 here.

For more information and to book your seat, register here.

Reimagining leadership in times of disruption

'When the landscape shifts, do association leaders retreat, react - or reimagine?'.

At this year’s PCMA Convening APAC Conference, join Deanna Varga, Melissa Brown, CEO of ABEA, and Jan Sharrock, Executive Director, Fellowship Affairs at the Australian and New Zealand College of Anaesthetists (ANZCA - to hear these real-world stories of reinvention, revenue growth, and bold risk-taking.

View the conference program or register to attend here..

A round of site inspections kicked off the Alice Springs Business Events Capability Building program this month, with some of the participating suppliers - Alice Springs Desert Park, Women’s Museum of Australia and Royal Flying Doctors Service.

This is the second time we have delivered a practical program for Tourism Central Australia, helping local tourism operators strengthen their business events capability.

If you are a tourism operator in Central Australia and want to learn more about our Business Events program, contact Jill Morris.

Creating a robust evidence base to support board and executive decision-making was the key focus when Community Early Learning Australia (CELA) engaged Mayvin Global to design and deliver its first member survey. 

The success of the project has helped strengthen CELA’s understanding of member priorities, and establish a benchmark that the organisation can track over time.

CELA has been working with Mayvin Global since 2019.

D2L Webinar: Turn learning into a Growth Engine for your Association

Mayvin Global Founder and CEO Deanna Varga joins with Ann Davey, CEO of Massage & Myotherapy Australia, for a practical conversation on how associations are transforming education into stronger member engagement, retention and new revenue opportunities. 

In this webinar, you’ll explore how modern, flexible learning experiences can expand member value and help associations grow sustainably. Hear real insights from leaders in the sector and walk away with practical ideas to turn learning into a strategic advantage for your organisation.

D2L Webinar: Tuesday 21 April 2026, 11am AEST

D2L eGuide: Exclusive preview for the Mayvin Global community.

D2L's new guide exploring how associations can build long-term sustainability through learning is coming soon and Mayvin Global readers can access it first. This upcoming resource examines how modern, flexible learning programs help associations strengthen member value, support workforce development and adapt to a rapidly changing professional landscape. 

If you’re looking to future-proof your organisation while delivering meaningful learning experiences, this guide will offer practical insights to help you get started. Register your interest now to be among the first to receive it when it’s released.

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